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Creating tiered coupons with higher discounts for bigger spenders.

Setting a cap on the number of individual coupons available (either per month or per lifetime, if your deal runs longer than a month).

To build a Local Deal, you can use Groupon’s Deal Builder feature (more on that below) or work with a human Groupon representative to customize your offering. Some of the most prolific Local Deals participants are grocery and meal delivery services and regional or national chains with dozens or hundreds of branches. Participating businesses needn’t have physical locations or local bases of operation. It’s designed for businesses selling products, services, and experiences in circumscribed trade areas. The fourth solution, Goods, is significantly different and has more in common with online marketplaces such as eBay or Amazon than the social coupon model that made Groupon famous. For the first three, the distinguishing factor is the audience – the process of launching and running a campaign is similar for Local Deals, Getaways, and Live. Groupon has four core merchant solutions. Sign Up Now Groupon’s Primary Merchant Solutions For $79 (or just $1.52 per week), join more than 1 million members and don't miss their upcoming stock picks. Motley Fool Stock Advisor recommendations have an average return of 397%.

Gpass groupon how to#

Here’s a closer look at Groupon’s four primary merchant solutions, what you need to do to launch a Groupon campaign for your business, and how to make your campaign a success. According to MarketWatch, the effort has borne fruit, though some business owners remain wary of the deal giant. In response to perennial complaints that its deals were too customer-friendly, Groupon embarked on an ambitious retooling process to shore up support from small business owners. And sponsors may fall victim to their own success when they don’t (or can’t) add enough capacity or inventory ahead of their launch. But Groupon campaigns invariably eat into – and sometimes overwhelm – profit margins. When used properly, Groupon is a fantastic marketing tool for small business owners, as well as a relatively cheap solution with few, if any, upfront costs and vast market reach. Those who manage to use their Groupon deals before they expire enjoy substantial discounts on local products and services they might not otherwise try – or even, in many cases, know about. Funnel Groupon Users Into Your CRM ProcessĪt this point, it’s tough to find a frugal shopper who hasn’t purchased at least one group buying deal on Groupon, America’s original – and still preeminent – social coupon site. Don't Discount Your Most Valuable Products & Services Don't Cannibalize 'Sticker Price' Business Promote Your Deals Through Multiple Channels

Gpass groupon full#

Take Full Advantage of Groupon's Customer Data & Analytics

Your Sales Model Isn't Built on Repeat or Recurring Business

You're Worried About Your Ability to Scale You're Concerned About Alienating Longtime Customers You're Concerned About Devaluing Your Product You've Had Limited Success With Other Digital Marketing Tactics

You Can't Afford More Expensive Forms of Advertising You're Promoting a New or Rebranded Business Complete Additional Steps for Marketplace Deployment (If Necessary)